Why do we need merchandising ?

Merchandising is important because it increases product visibility, boosts sales and revenue, and improves customer attitudes toward the product.
It provides competitive advantage and enables data-driven decision making. Merchandising helps businesses effectively display products, connect with customers and achieve their marketing goals.

By placing products in precise locations, using eye-catching displays, and employing effective visual merchandising techniques, merchandising helps increase product visibility and capture customer attention.

Effective trading strategies can provide a competitive advantage in the market. By understanding competitor offerings, pricing, and promotions, a business can develop a marketing strategy that differentiates itself from its competitors. This can include unique product displays, exclusive offers, or superior customer service, all of which contribute to gaining a competitive advantage.