Nearly 72% of Gen Zers in the workforce have started or plan to start their own business.

Generation Z is the "internet generation" (people born from the 1990s to the 2010s).
They have a technical approach to everything. A recent study of Gen Zers found that they make breakthrough decisions much more easily than older generations.

Generation Z is known for being active on social media and has a strong influence on online content. This group has consistently proven itself to be a powerful marketing force with the ability to make news and brands go viral.

According to the 5WPR Consumer Culture Report 2021, Generation Z is prioritizing electronics, new technology, health and careers. Meanwhile, representatives of the older generation prefer travel and impressions, everyday life and household items.