No beautiful fruits and vegetables often fall victim to the aesthetic standards of grocery stores. Consumers often prefers beautiful fruits and vegetables, and many stores are trying to satisfy that whim. Unfortunately, this leads to a huge amount of food waste, as the edible food remains unsold due to its ugly look.

According to a report by the Council for the Protection of Natural Resources, 40% of food in the United States is not sold at all. Food waste is enormous proportions in every part of the production chain. Thus, if businessmen manage to draw people"s attention to the not-so-beautiful fruits and vegetables, it can be considered the beginning of a great way to reduce food waste.
According to the same report, supermarkets lose $ 15 billion a year in unsold fruits and vegetables.According to the same report, supermarkets lose $ 15 billion a year in unsold fruits and vegetables.

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